Educational Video Production

Here are some fundamental benefits for creating an educational video for your business:

• Spread Information Efficiently

• Provide Customers Valuable Insights

• Clearly Explain New Ideas or Concepts

• Bolster Engagement

• Establish Credibility with Consumers

Through video, you will be able to create meaningful and authentic connections with your audience, while maintaining your established relationships.

Finding the right time and place to unleash your message into the world can be a difficult decision. The focus should be on your intended goal, your target audience, and most importantly the type of message you are communicating. Once we have those specific items nailed down, we will be able to help you locate the right time and place to share your new content with the masses. Timing is also dependent upon the information that you are seeking to share with your audience. Educational videos are capable of covering a wide range of topics, whether you need a how-to video, a promotional video for a new product, or you need your video to be purely informational about the services you or your company provides, we are willing to take on a variety of different project types.

Educational videos serve a wide range of people due to their moldable functionality. The basis of your business will shape the content for your educational video. This could include a range of topics, for example:

• A Q & A session addressing frequently asked questions.

• A statistical outreach video to build your credibility.

• A narrative to provide your consumers a peek into the inner-workings of your business, or success stories that customers have had using your service or product.

• A highlight reel demonstrating how to use a product you are marketing.

Educational videos can be found in almost any industry: health and exercise, music, non-profit, food, and fashion, just to name a few, and they have shown to have an immediate impact on target audiences.

Educational videos help you create an emotional connection with your audience. Visuals inherently resonate and stick in the minds of consumers. The saying: a picture is worth a thousand words does ring true. Take it a step further and ask yourself, if that’s the worth of a single picture or image, then what can a video do for my business? A well designed video will leave a lasting impression on your audience or customers. Video has the ability to increase engagement with content, rank sites higher in Google, and increase the sharing of information. When was the last time you were talking to someone and in mid-sentence they pulled out their phone, or lit up a new tab on their screen, to show you a video about what were they talking about? It happens more than you might think.

Our approach is unique, because our foundation is comprised of an interconnected web of talented curators, designers, videographers, editors, and animators. Any concept for an educational video will crumble without a strong base to support it. In order to construct a strong base, we have to look at the end goal first, then construct a plan from there. We like to think of this as backwards-planning, as we take into consideration all aspects of effective video production: goal setting, scripting, videography, editing, and polishing. Once we have everything set in place, we knock over the first foundational domino, setting in motion a series of events and actions that eventually leads to the creation of a memorable and impactful visual composition.

Generally our budgets range from 5k-15k. There are several factors that need to be taken into consideration when discussing the price of producing a high quality educational video. We need to answer the questions:

• What is the purpose of your video?

• What is the appropriate length for your video?

• Are there multiple filming locations?

• Does your video require any script-building?

• Does your project require motion graphics?

These questions highlight the importance of setting up a strong foundation for your project, to ensure that the cost of your video is in alignment with your project goals. Pricing for every project is reflective of the size of the project, and the information gathered from the questions above.  

The size of any project is the determining factor for how long it can take to produce an educational video. We have a typical turnaround of 3-6 weeks after the contract has been signed.